The Lab Behind
the Work.

Real experiments from real hypotheses — some ended up as features, others became products, some became frameworks, and some taught us what doesn't work. All of them make the next thing we build sharper.

Growth
Ad-to-landing-page message match
Related product: Flywheel
Infrastructure
Agent in a box
Related product: AgentOS
Creative Systems
Ad creative and copy generator
Related product: Flywheel
UX
AI-controlled UI
Related product: Flywheel
Customer Experience
AI support argues back
Related product: Relay
Infrastructure
Asset library auto-tagging
Related product: Orchesta
Analytics
Auto-generating campaign dashboards
Related product: Lens
Creative Systems
Brand extraction via crawling
Related product: Flywheel
Behavioural Systems
Decision fatigue
Related product: Lens
Agent Limits
Decision tree collapse
Related product: Wayfinder
Growth
Email variant generation engine
Related product: Flywheel
Growth
Email A/B testing
Related product: Flywheel
Systems
Growth loop machine
Related product: Flywheel
Prompt Engineering
Instruction format shootout
Related product: AI Toolkit
Systems
Feedback intelligence loop
Related product: Flywheel
Agent Learning
Junior agent apprentice
Related product: Flywheel
Growth
Lifecycle and retention engine
Related product: Flywheel
Content Systems
Infinite blog writer
Related product: Flywheel
Infrastructure
MCP protocol for customer cohorts
Related product: DataSpec
Behavioural Systems
Living personas
Related product: DataSpec
Prompt Engineering
Minimum viable prompt
Related product: Orchesta
Systems
Persona and cohort builder
Related product: DataSpec
Infrastructure
Quiver
Related product: AgentOS
Growth
Self-optimising landing pages
Related product: Flywheel
Creative Systems
Vibe landing pages
Related product: Flywheel
Agent Architecture
Shadow agents
Related product: Wayfinder
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